The Greek food company celebrated the iconic milestone of 30 years of business operations, with a special event in Athens.
Three decades after its founding in 1996, medbest celebrated the 30-year milestone of dynamic business activity, with the same spirit that has guided it throughout this period. Through select flavors, premium products, unique places, creative ideas, and together with partners, suppliers, employees, friends of the company, and members of the media.
The event, held on the evening of October 9 at the Zohos restaurant, on the ground floor of the Electra Palace Athens hotel, brought together all the elements that composed the company's success story. As Konstantinos Marianos, Founder & CEO of medbest, characteristically noted in his speech: «We wanted the celebration of medbest's 30 years to take the form of an experience that tells our journey. A journey of flavors and stories from different places and people we met along the way. And it was especially meaningful for us to share this journey with the people who were, and continue to be, part of our story».
Thus, more than 150 distinguished guests had the opportunity to take part in a gastronomic journey across the Mediterranean and delve into the ingredients, flavors, and aromas that make up the company's product universe. A central role in the evening's tasting experience was played by NEFÉLI, medbest's flagship brand, which includes various local products, from olives and olive oil to antipasti, spreads, feta, and honey, showcasing the Mediterranean's culinary diversity in a contemporary and creative way.
A central element of the experience was a specially designed anniversary passport, through which guests had the opportunity to pass through six different product "stations" (product experience stations), where each station represented a different moment, sensation, or expression of the Mediterranean, hosting the company's products and flavors. «Summer Repose», «The Nymph's Garden», «The Nectar of the South», «Tastes of the Journey», «Mediterranean Nostalgia», «Sunday Noon»: These were the distinctive names of the six stations, through which guests had the chance to discover the many and different facets of NEFÉLI's brand portfolio, which consists of approximately 100 labels/ codes, within a journey that connected Mediterranean foods, flavors, memories, places, and moments.
At the event, brief speeches were also given by Akrivi Andreou, the company's General Manager, and Alexis Marianos, Corporate Development Lead, signaling a company distinguished for its extroversion, dynamism, and prospects. With a presence in more than 30 countries, turnover of over 60 million euros, significant exports, and a dynamic entry into the Greek market since last summer, it looks to the future with particular optimism, given the 117.5% growth recorded in the period 2015 - 2025.
For the Greek company that has established its presence internationally and is identified with authentic Mediterranean foods, this celebration was not simply the culmination of a success story. Rather, it was above all an occasion to honor the people who accompany it on this journey. Those who were there from the beginning, those who came along later, and those now joining to write the next chapters.
With the same quality, the same consistency, the same reliability, and the same focus on authenticity and continual evolution, medbest is looking toward new markets and countries, developing new products, and preparing for the future, while staying true to its people-centric character.
