BOROTALCO treated the brand's friends to a unique summer evening with Italian flair, aromas, flavors and moments worth sharing, through the event «Postcards from Italy», which took place on Thursday 8 July 2026 in the enchanting garden of the Queen's Tower, in Ilion.
Inspired by the dolce vita philosophy and the timeless Italian freshness that has characterized BOROTALCO for generations, the evening transported the distinguished guests to an Italian neighborhood, creating an authentic experience filled with music, aromas, and images that evoked a summer evening in an Italian piazza.
During the event, attendees had the chance to discover every stop along the journey that makes BOROTALCO unique: to get up close with the entire BOROTALCO product range - body deodorants, body shower gels, body powder - that stand out for their extra effectiveness and their unique aroma, to touch the secret behind BOROTALCO's uniqueness, which is the innovative plant-based talc with its timeless fragrance, and to feel the certainty and confidence to enjoy the moment to the fullest, with the expressiveness and extroversion that define the Italian lifestyle.
The experience was complemented by authentic Italian flavors and favorite aperitivo moments, with freshly baked pizza, refreshing spritz and traditional tiramisu bringing the guests even closer to the Italian culture and the way of life that BOROTALCO expresses.
The evening was «soundtracked» by beloved Italian musical pieces, while «in attendance» were representatives of the media, content creators and favorite faces from the world of showbiz, among whom were Demy, Vasia Golfinopoulou, Dorothea Merkouri and Ilias Meletis, who shared moments full of smiles and Italian finesse.
BOROTALCO is one of Italy's most beloved personal care brands and belongs to the international group BOLTON, one of the world's leading consumer goods groups, with a presence in more than 150 countries.
Through «Postcards from Italy», BOROTALCO confirmed once again that freshness isn't just a daily habit, but the assurance that brings people closer, makes shared moments even more special, and turns them into the memories we choose to keep forever.
BOROTALCO, Embrace life!
