As part of the new global campaign «Step Into The Blue», Bombay Sapphire invites us to step into an exhilarating blue world and discover the beauty of the moment.
This time, set against the dazzling blue of Lake Como in Italy and for the E1 GP 2026 at the legendary Villa d’Este, Bombay Sapphire premium gin was once again present as the Official Cocktail Partner at the E1 World Championship. There, the one-of-a-kind landscape and the aristocratic architecture of Villa d’Este offered the ideal setting for the first-ever championship of fully electric powerboats, an event where innovation, entertainment and sustainability coexist.
As Bombay Sapphires guest for the second consecutive year, Vasia Kostara stood out among the VIP spectators of the races with her elegance and signature style, perfectly embodying the modern lifestyle that Bombay Sapphire represents. During her stay, she was hosted at the iconic Villa d’Este, savoring unique views of the lake and the races from above, in a setting that further highlighted the sense of laid-back luxury and effortless elegance that defines her.
The renowned Greek fashion designer, trendsetter and close collaborator of the brand, stole the show with her looks and natural finesse, enjoying the favorite Bombay Sapphire & Tonic -the events official cocktail- at the E1 Ocean Club specially designed for VIP spectators.
The E1 Grand Prix races across four continents bring the flying over-the-water E1 powerboats to the most iconic waterside locations. Ten teams with mixed crews (one woman and one man), compete to be crowned Champions of the Water for 2026, backed by huge names in sport and entertainment, such as Will Smith, Rafael Nadal and Tom Brady.
Beyond the races, E1 promotes electrification on the water and various actions to protect aquatic ecosystems. A future where pioneering technology and sustainability coexist.
Bombay Sapphire premium gin makes a genuine investment in sustainability. Using 10 select botanicals from certified suppliers and the signature vapor infusion process at the Laverstoke Mill distillery in the United Kingdom, it naturally brings out its aromatic notes, shaping a balanced and refined character.
On Lake Como, the iconic blue of Bombay Sapphire took on a new, striking dimension. From the iconic sapphire blue bottle to the azure waters that stretched to the horizon, a seamless visual storytelling was created, an endless blue that was not simply a snapshot, but an entire unforgettable experience.
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