Ouzo 12, Camparis historic brand, continues its upward trajectory in the Greek market, posting sales growth in 2025.
The financial results are particularly positive forOuzo 12, Camparis historic brand, which continues its upward trajectory in the Greek market, recordinga 10% sales increase for 2025 compared to the corresponding period of 2024.
TheBeverage World, which took over the distribution of Ouzo 12 in January 2024 as the official distributor in Greece, strengthened the position of the timeless brand through a targeted commercial and communications strategy that delivered significant results. The brand recorded a double-digit share increase in organized retail in its category, confirming its momentum and the steadfast preference of Greek consumers.
Klairi Charogianni, Head of Marketing & Trade Marketing at Beverage World, stated: «The exceptional performance of Ouzo 12 confirms our strategic commitment to developing and managing leading brands in the Greek market. It also further strengthens our Groups collaboration with Campari, combining international expertise with the deep knowledge of the Greek market that Beverage World possesses. Ouzo 12s results for 2025 showcase a brand that evolves and renews itself, remaining faithful to its traditions while speaking with a contemporary voice to todays consumer. Playing a decisive role in this dynamic course is the new communication campaign “Here you are”, which premiered in early 2025 and marks a new era for the brand, bringing back to the forefront the values of authenticity, momentary enjoyment, and human connection - elements at the heart of the products philosophy.»
TheBeverage Worldremains committed to the strategy of developing strong and sustainable brands, while investing in innovation, expanding commercial partnerships, and creating value for its partners and consumers.
