Successfully and with a tangible impact the first phase of the Wine & Wisdom program was completed, implemented by ΕΘΕΑΣ within the framework of Intervention P2-58.4.
Information on Responsible Wine Consumption and the Union scheme for Protected Designations of Origin (PDO) and Protected Geographical Indications (PGI) of the Common Agricultural Policy Strategic Plan 2023–2027. The program focuses on raising awareness about responsible wine consumption and showcasing the Union scheme of Protected Geographical Indications (PGI), with PGI Epirus and PGI Cyclades wines taking center stage.
Thessaloniki – Bucharest – Munich: Wine as experience & knowledge
As part of the campaign, three themed events were held with an emphasis on wine education and the cultivation of consumer awareness:
- Friday 29 August 2025 – Thessaloniki | Restaurant «Ο Στάβλος»
- Thursday 4 September 2025 – Bucharest (Romania) | «D&L Cuisine»
- Tuesday 9 September 2025 – Munich (Germany) | Restaurant «NOSTOS»
PGI Wines: The identity of Greece in the glass
Taking pride of place at the events were the PGI Epirus and PGI Cyclades wines, which express two entirely different yet equally authentic wine landscapes of Greece. From the mountainous, rain-kissed peaks of Epirus to the sun-drenched islands of the Cyclades, where light, sea salt and the meltemi winds etch character into the grape, these wines carry geographical identity, terroir and personality, and serve as ambassadors of quality in Greece and abroad.
Distinguished guests
- In Thessaloniki, greetings were offered by the Vice President of ETHEAS Christos Giannakakis, award-winning sommelier Alexandros Bouzikas and taster Kiki Emmanouilidou, building flavorful and educational bridges between place, production and pleasure.
- In Bucharest, the audience was welcomed by Konstantinos Dikaros, Head of the Office of Economic and Commercial Affairs of the Embassy of Greece in Romania, as well as Angelos Frangos, Director General of the Hellenic-Romanian Chamber of Commerce. The presentation of the program and the PGI wines was delivered by Ted Lelekas, a recognized journalist and wine communicator with international experience in the world of wine. He has collaborated with leading media and events worldwide, while actively engaging in the education and promotion of Greek wine culture.
- In Munich, representatives of the Consulate General of Greece honored the event with their presence: Counsellor for Economic and Commercial Affairs A Rea Tsitsani, Counsellor for Economic and Commercial Affairs B Charalampos Papadopoulos and Counsellor for Economic and Commercial Affairs B Maria Mousouraki. Ted Lelekas presented Greek wine culture to the audience in Germany through a contemporary, inspired and accessible talk that highlighted the core values of the program and the importance of PGI wines
Podcasts: The conversation about wine continues
The program is also complemented by a podcast series with Ted Lelekas, who serves as host and interlocutor, opening conversations around wine culture, sustainability and responsible consumption. The episodes are available on the program’s social media, offering a unique opportunity to delve into the values and quality characteristics of PGI wines.
Learn more about the activities of the program at the website www.wineandwisdom.eu and on the social media of Wine & Wisdom.
