Athens has transformed. In the heart of the city, a unique augmented reality garden comes to life on a wall – not just as a work of art, but as a symbol of a new era. A call for a greener, brighter urban world.
The glo up the city campaign, an initiative of BAT Hellas and glo™, in collaboration with the Athens Digital Arts Festival (ADAF), culminated in the creation of a futuristic AR mural by artist Nikolaos Α Ω – a work selected by the public itself that aspires to inspire change, participation, and renewal.
Athens, time to glo up
The project is another step in the long-term vision of BAT Hellas for a more sustainable, greener, more participatory world. After last years successful recycling and tree-planting initiative, glo™ continues to invest in actions with substance, where innovation and sustainability coexist, transforming our everyday lives.
As the Head of Marketing of BAT Hellas Νατάσα Γκογκορώση also points out: «glo™ continues to invest in actions with substance, where innovation and sustainability coexist, transforming our everyday lives. The “secret” garden of Nikolaos Α Ω is not simply a work of art, but a symbol of change that radiates optimism. It is a call to participation and a reminder that each of our choices can blossom when we choose to follow our personal journey to reach the best version of ourselves. An experience that mirrors personal renewal, evolution, and optimism».
And this transformation begins with us: through the collective vote that highlighted the design, through the choice to scan, to see, to change perspective.
Find the garden. Scan. Live the experience
The “secret” AR garden is not an installation – it is a reminder that every change begins with a choice. It is an invitation: to become part of the change we want to see in our cities, in ourselves.
Seek the bright side of the city, seek the augmented reality “garden” at 31 Lekka Street, in the center of Athens, scan the QR code with the camera of your smartphone and watch the city… blossom.
Join the green chain. Glo up the city, glo up the world.
The city is changing. So are we.
#gloUpATH #gloUpTheCity
