Visitors had the opportunity to discover Dyson Beauty technology first-hand through personalized styling appointments with the companys Global Styling Ambassadors, with an emphasis on hair health, scalp care and striking red carpet looks.
The Cannes Film Festival, one of the most important cultural events globally, provided the ideal setting for Dyson Beauty, which combined luxurious hair care, high aesthetics, and pioneering technology.
At the Carlton Cannes, a Regent Hotel, theDyson Beauty Suitebecame the epicenter of red carpet preparation, serving as an exclusive beauty space for industry professionals, journalists, and guests ahead of the festival’s premieres and official appearances.
Dyson’s iconic styling tools, equipped with the company’s latest technology—theDyson Coanda2x™ Airwrap multi-styler, theSupersonic r™ hair dryerand theAirstrait™ straightener were used to create looks for VIP guests along the Croisette, showcasing Dyson’s approach to high-performance styling with less heat stress on the hair.
Reflecting Dyson’s connection with beauty, fashion, and culture, the Dyson Beauty Suite offered highly personalized styling experiences, grounded in advanced engineering and precise device control.
Throughout the festival, Dyson’s hairstylists created a series of red carpet looks, demonstrating the precision and effectiveness of Dyson technology across different hair types and styles. Sessions were led by Global Styling AmbassadorsLarry Kingand the Dyson Styling AmbassadorsChris Long, Jake Unger, Sebastian Iskander, Maja Stanišić, Florin NojeandLucy Jones, who prepared guests for their appearances at the festival.
The Dyson Beauty Suite also welcomed guests of the Carlton Cannes, offering personalized styling sessions throughout the event. Among them wereFrida GustavssonandRhea Norwood, as well as selected VIP guests.
«In Cannes, because of the seaside location, you have to constantly adapt to changing weather conditions one moment it’s windy and the next there’s intense sunshine. With Dyson tools, such as the Dyson Airwrap Coanda2x, you can easily create quick, full, glossy hairstyles with volume, while maintaining hair health.» – Larry King, Global Styling Ambassador
During a special presentation hosted by Dyson engineer Maggie Corr, guests were introduced to the latest Dyson Beauty technological innovations and their development process. Particular emphasis was placed on the importance of advanced airflow technology, motor engineering design, and intelligent temperature control to achieve high-performance styling without excessive heat damage.
Dyson trichologist Angela Onouha also participated, highlighting the importance of scalp health for the long-term condition of the hair, especially during periods of frequent styling and travel. Visitors received practical tips for effective scalp-care routines, including the use ofDyson Amino™ products in combination withDyson Supersonic Nural™, which is designed to help protect the scalp and support overall hair health.
Part of the experience at the Dyson Beauty Suite was also theDyson Supersonic Travel hair dryer, which is 32% smaller and 25% lighter than the Supersonic and Supersonic Nural models. Designed for easy transport and on-the-go use, it suited the festival’s dynamic environment perfectly.
At the same time, the full Dyson Beauty product range was presented, including the new summer colorwayCeramic Apricot and Topaz. The limited-edition palette blends vibrant mandarin hues, soft apricot, and golden details, creating a particularly striking visual effect.
Dyson’s Styling Ambassadors also used the care rangesChitosan™, Omega™andAmino™. Each formulation is designed to complement high-performance styling:
Chitosan™: offers flexible, long-lasting hold while preserving the hair’s natural movement.
Omega™: helps enhance softness and shine.
Amino™: supports scalp balance and overall hair health.
Together, these formulations extend Dyson’s philosophy of engineering precision beyond styling devices, creating a complete care experience for glossy, healthy, red carpet-ready hair.
TheDyson Beauty Suite in Cannescaptured the energy and sparkle of the red carpet in a unique way, combining the intensity of backstage preparation with the precision of Dyson technology. Against the backdrop of the iconic Croisette, the space hosted moments of transformation and creativity just before the major premieres, reinforcing Dyson Beauty’s position at the point where innovation, fashion, and culture meet.
