The «night tourism», which focuses on nighttime travel experiences, is considered one of the fastest growing trends in tourism for 2025.
2025 could not begin as it should, without us knowing the next big thing in travel. Fortunately for us, social media are always here to enlighten us. And right now, they are telling us that in 2025 we will be packing our bags for nighttime travel experiences and talking about Nocturism (νυκτοτουρισμός).
This trend describes the desire of travelers to escape the daytime crowds and savor nighttime experiences. A survey conducted with more than 27.000 travelers by Booking.com, showed that nearly two in three travelers said they had considered «dark sky destinations» for activities such as stargazing (72%), cosmic events that take place once in our lifetime (59%), as well as watching constellations (57%).
Most of these activities involve the night sky, while they also unfold on the ground, from city tours and truffle hunting at night to full moon picnics by the sea.
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